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Andrew Zimmern on 3 Adland Favorites: Hix

Hix London Delta Sky Magazine July 2010

Photo courtesy of Hix

Hix, which opened in October 2009, marries classic British style with modern art.

The Locale: 66-70 Brewer Street

Agency: Fallon London

Clients: Eurostar, BBC, Cadbury

Entertaining: While the iconic London restaurant The Ivy remains one of advertising’s great hangouts, trendsetting agency folk are also flocking to Roka—a sleek and modern Japanese restaurant serving traditional robatayaki (ingredients cooked over an open-charcoal grill). Another fave? Hix, chef Mark Hix’s homage to classic British favorites, with a modern twist. “It always feels lively,” says Helen Weisinger, marketing director of Fallon London. “The food is British and always good.”

The Chef: Mark Hix is one of London’s brilliant food minds, and he does it all. In addition to his four restaurants (three in London, one in the seaside village of Lyme Regis), he writes a weekly, award- winning column for The Independent, and British GQ named him Chef of the Year in 2008.

Atmosphere: Hix, which opened in October 2009, marries classic British style with modern art. Warm lighting, leaded windowpanes and rustic wooden tables are juxtaposed with dangling, whimsical mobiles—the fish encased in Perspex blocks designed by famed artist Damien Hirst simply dazzle.

The Menu: Hix is one of many British chefs rediscovering and reinterpreting traditional cuisine. Expect fresh meats, seafood and produce highlighting seasonal British ingredients. Start out with a meaty portion of cod’s tongue with whipped squash and hazelnuts. Follow up with an impossibly British main course: roast woodcock, kidney pie, pan-fried dabs (teeny flounder) or a flat-iron steak served with bone marrow. Not convinced modern and inspired British food is your bag? Opt for the old-school comfort classic of fish fingers, served with chips and mushy peas.

The Scene: While the restaurant provides phenomenal food, it’s Mark’s Bar that keeps this see-and-be-seen crowd coming back for more. Head to the basement, where the expansive cocktail list teems with traditional and innovative British libations. Try the Hix Fix: Morello cherries in Somerset eau de vie generously crowned with champagne. Ample bar snacks are available, and the Blythburgh pork crackling with apple sauce pairs perfectly with a pint of Hix’s own ales.

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