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Seoulthe soul of south korea

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1 City 5 Ways: Shopper

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Where to Stay // W Hotel

The sleek W has its own impressive shopping gallery, the sizzling Woo bar, Seoul’s largest spa and contemporary rooms with floor-to-ceiling windows overlooking the Han River.

Photo courtesy of W Hotels Worldwide

Morning // Dongdaemun Market

At Seoul’s shopping mecca, check out fashionista favorite Doota, with clothing from up-and-coming designers and affordable high-fashion shoes.

Lunch // Café Madang
After browsing at Maison Hermès, head down to the basement, where Café Madang serves sandwiches and snacks. Nearby is austere designer Ann Demeulemeester’s pachysandra-covered store.

Photo courtesy of Korea Tourism Organization

Afternoon // Insadong

This pedestrian street is lined with craft, antiques and tea shops and is Seoul’s souvenir central. At Ssamziegil, find small art studios, workshops and chic boutiques.

Dinner // Poom
Launched by a designer, a chef and a food stylist, buzzy Poom touts modern takes on royal cuisine, such as shrimp-stuffed shiitake mushrooms fried in broth.

Photo courtesy of Korea Tourism Organization

With a buzzing design scene and its own version of Rodeo Drive, Seoul offers everything from avant-garde clothing to traditional crafts.

Text by Robin Cherry

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