Where to Stay // W Hotel
The sleek W has its own impressive shopping gallery, the sizzling Woo bar, Seoul’s largest spa and contemporary rooms with floor-to-ceiling windows overlooking the Han River.
Photo courtesy of W Hotels Worldwide
Morning // Dongdaemun Market
At Seoul’s shopping mecca, check out fashionista favorite Doota, with clothing from up-and-coming designers and affordable high-fashion shoes.
Lunch // Café Madang
After browsing at Maison Hermès, head down to the basement, where Café Madang serves sandwiches and snacks. Nearby is austere designer Ann Demeulemeester’s pachysandra-covered store.
Photo courtesy of Korea Tourism Organization
Afternoon // Insadong
This pedestrian street is lined with craft, antiques and tea shops and is Seoul’s souvenir central. At Ssamziegil, find small art studios, workshops and chic boutiques.
Dinner // Poom
Launched by a designer, a chef and a food stylist, buzzy Poom touts modern takes on royal cuisine, such as shrimp-stuffed shiitake mushrooms fried in broth.
Photo courtesy of Korea Tourism Organization